The Trends Email Marketers Should Know in 2021

What is the Importance of Email Marketing Insights and Reports?

Email Trends to Follow

  1. Automate personalized email journeys — by doing so, you could supercharge the organic leads. Let your consumers feel that they are being valued. Automation doesn’t have to be boring and plain. While it is the most common issue in email marketing, marketers begin to discover trends that add appeal to their emails and could start a new conversation.
  2. Start learning new strategies that will track your customer’s behavior and know the topics that will get their attention. Data segmentation also plays a huge part in this to narrow down the things you need to analyze and focus on for successful email marketing.
  3. Experiments with AMP (Accelerated Mobile Pages)+ — This blue lightning bolt emerged in search engines and became a trend that helps mostly the e-commerce business. This not only boosts the speed of landing pages post-click but also a tool to improve your emails. If you would like to have more engaging and dynamic content for your email, you would want to utilize AMP for email. It allows you to fully customize your email UI such as layouts, media, and dynamic content like forms, selectors, etc. and make it more interactive for your customer.
  4. Stand out inside your customer’s inbox (BIMI) — when BIMI was introduced, email marketers gained new leverage to be recognized and trusted by their targeted audiences. And since BIMI requires email authentication, such as DMARC, SPF, and DKIM, it provides an added protection to prevent email spoofing, phishing, and other cyber hacks. The main target of this trend is to boost your brand visibility that helps in delivering great revenue.
    Read also: Email Authentication: Ultimate Guide
  5. Explore AI features — Based on the top CMOs forecast, it is a good idea to explore and utilize these AI features:
  • Catchy subject lines — wherein you have to make it more optimized because it serves as the gateway to your overall strategies when it comes to email marketing. A great subject line makes your target consumer click your email and actually read it. Another thing that you must invest in is a good copywriter that will make sure that the subject line will not flop.
  • Automated Content — not only the subject line but you could also automate the content. These could be promotions, snippets, pre-written copies, blog posts. It evidently cuts the time you will spend on a single campaign.
  • Know Optimal Timing — It is vital to know when and how often you will send emails to your customers. Email marketers traditionally rely on their data analysis, intuition, and experiments to figure out particular timings, but thanks to powered AI tools, it is easier now to determine the right pattern and strategy when to deliver email campaigns to your audience.



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Email marketing & email deliverability tips and best practices. Are your emails getting into your customers Inbox? Find out now!